Ondo Coffeehouse is a cafe concept inspired by the emotional rituals of everyday coffee culture. Named after the Korean word for “temperature,” Ondo focuses on creating a welcoming space where customers can slow down, and enjoy thoughtfully crafted high-end beverages. This project explores the development of a cohesive brand identity through logo design, typography, color palette, packaging, and spatial atmosphere.
2026
Brand Direction
Logo Design
Typography Design
2D & 3D Mockup
Graphic Design
Creative Director
The goal is to position Ondo Coffeehouse as a modern yet inviting cafe that balances clean visual design with a sense of human warmth and comfort. Ondo Coffeehouse’s visual identity explores a typographic system influenced by the restrained, apothecary-style branding of Le Labo and the archival, emotionally driven aesthetic of Archives of Us. This direction is paired with postal stamp-inspired graphic elements drawn from East Asian visual culture, such as seal forms, stamped marks, and vintage mailing ephemera. Together, these references create a brand language that feels intimate, and quietly elevated.
Ondo Coffeehouse is a cafe concept inspired by the emotional rituals of everyday coffee culture. Named after the Korean word for “temperature,” Ondo focuses on creating a welcoming space where customers can slow down, and enjoy thoughtfully crafted high-end beverages. This project explores the development of a cohesive brand identity through logo design, typography, color palette, packaging, and spatial atmosphere.
2026
Brand Direction
Logo Design
Typography Design
2D & 3D Mockup
Graphic Design
Creative Director
The goal is to position Ondo Coffeehouse as a modern yet inviting cafe that balances clean visual design with a sense of human warmth and comfort. Ondo Coffeehouse’s visual identity explores a typographic system influenced by the restrained, apothecary-style branding of Le Labo and the archival, emotionally driven aesthetic of Archives of Us. This direction is paired with postal stamp-inspired graphic elements drawn from East Asian visual culture, such as seal forms, stamped marks, and vintage mailing ephemera. Together, these references create a brand language that feels intimate, and quietly elevated.
Ondo Coffeehouse is a cafe concept inspired by the emotional rituals of everyday coffee culture. Named after the Korean word for “temperature,” Ondo focuses on creating a welcoming space where customers can slow down, and enjoy thoughtfully crafted high-end beverages. This project explores the development of a cohesive brand identity through logo design, typography, color palette, packaging, and spatial atmosphere.
2026
Brand Direction
Logo Design
Typography Design
2D & 3D Mockup
Graphic Design
Creative Director
The goal is to position Ondo Coffeehouse as a modern yet inviting cafe that balances clean visual design with a sense of human warmth and comfort. Ondo Coffeehouse’s visual identity explores a typographic system influenced by the restrained, apothecary-style branding of Le Labo and the archival, emotionally driven aesthetic of Archives of Us. This direction is paired with postal stamp-inspired graphic elements drawn from East Asian visual culture, such as seal forms, stamped marks, and vintage mailing ephemera. Together, these references create a brand language that feels intimate, and quietly elevated.